Our Services
Healthcare Industry Outlook & Insights
We cover key trends and forces impacting healthcare delivery and their implications on technology adoption. He works with health tech solution providers of all sizes to sharpen their product strategies for better market fit, as well as go-to-market effectiveness. He advises clients on opportunities for product portfolio expansion, and how to best position and message to end users in the competitive landscape. His technology focuses on clinical and data analytics architectures, with an emphasis on cloud computing as an enabling platform.
We provide tailored guidance to health tech companies and investors seeking to enter or accelerate their growth in the healthcare sector. We empower organizations to capitalize on emerging opportunities and maximize profitability by providing deeper context into understanding the impact key trends have on healthcare delivery. By closely monitoring financial trends, healthcare policies, and innovative care delivery models, OnTarget Advisors ensures clients stay ahead in the competitive landscape. With a passion for both healthcare and technology, we are the go-to consultant for tech-driven companies eager to transform their healthcare business and outperform industry benchmarks.
Healthcare Technology Insights
OnTarget Advisors provide clients with insights and clarity of emerging technologies and the underlying architectures and their potential impact on the healthcare provider industry. We create competitive landscapes of markets and highlight vendor differences to empower clients to make well-informed decisions about investments and go to market strategies. With a focus on the evolving healthcare landscape such as AI and virtual care, OnTarget Advisors provider clients with insights into the most innovative solutions and their potential applications.
Go To Market Guidance
OnTarget Advisors consults with our health tech clients to refine their go-to-market strategy by reviewing and upgrading their approach as needed. We outline the latest trends in the purchasing process at healthcare delivery organizations, and pinpoint key buyer personas. We tailor the approach for each client, ensuring that their products and services are aptly positioned to resonate with the most influential decision-makers. Furthermore, OnTarget Advisors excel in crafting compelling key messaging that effectively communicates the unique value proposition of clients' offerings, driving sales and fostering lasting relationships with their target audience. Leveraging extensive industry knowledge and a keen understanding of market dynamics, we empower clients to successfully navigate the competitive healthcare landscape and accelerate their growth trajectory.
Content Review & Creation
OnTarget Advisors provides our health tech clients with compelling content that effectively communicates product and services value proposition designed to resonate with target audiences.
By leveraging our in-depth understanding of the healthcare landscape, market trends, and technological innovations, OnTarget Advisors expertly craft engaging and informative content, including websites, technical white papers, and even hosting webinars. We ensure that content is tailored to address the unique needs and pain points of healthcare providers but also present it in a format that is easily digestible and accessible to a wide range of stakeholders. Through strategic content development, OnTarget Advisors empowers vendors to establish thought leadership, foster meaningful connections with their audience, and drive business growth in a competitive market.
We also perform website reviews and audits of vendor created content to enhance its effectiveness and to serve as a sounding board.
Special Projects
Contact us to explore how we can help your goals in the healthcare provider space.