About Us

Seth Feder founded OnTarget Advisors in 2022 after serving as Senior Director Healthcare Analyst at Gartner. While at Gartner Seth advised healthcare technology end user organizations, vendors, and investors on technology product strategy and market execution in the global healthcare ecosystem. He also covered healthcare information technology including medical imaging, data analytics, population health management solutions, cloud computing, and virtual care. Seth was the lead author on Gartner’s new coverage and definition of Digital Health Platforms.

Prior to Gartner, Seth was Director of Information Management and Technology at the University of Texas Dell Medical School. He was the first IT hire at the new school, credited for bringing the organization from a startup to being a true enterprise. He oversaw the design and application buildout for key clinical and research infrastructure, including an 80 physician/100k sqft multispecialty outpatient clinic. He built and then managed a team delivering a total data analytics solution focused on clinical and operational insights. His other healthcare provider experience was managing health IT systems at Children's Medical Center of Dallas, including managing the radiology and cardiology PACS as well as all medical device interfaces.

Seth spent 10 years at Dell, as Director of Research for Healthcare and Life Sciences, a Director of Healthcare Cloud Strategy, and Healthcare Product Manager in the Office of the CTO.

Seth earned an MBA from University of Texas, a MS in Biomedical Engineering from University of Cincinnati, and a BSE in Biomedical Engineering from Arizona State University.

Areas of Expertise:

  • Health Information Technology HIT: EHR, PACS & VNA, HL7, HIE, patient reported outcomes

  • Data & Analytics: ETL, data lakes and data marts, data visualization, interface engines, Tableau, population health

  • Enterprise Technology: Digital health platforms; Cloud computing in healthcare (AWS, Azure, Google), help desk, call center, data center servers, SAN NAS storage, networking, collaboration tools (O365, Webex, Cisco)

  • Security and Privacy: HIPAA, Business Associate Agreements (BAA), network monitoring, data governance

  • Healthcare Marketing: hospital segmentation, buyer persona, competitive positioning, messaging

Seth enjoys road cycling, mountain hiking and biking, baking sourdough weekly, and traveling with his wife Lisa.